Proof

The first case study is my own company

Consultants love other people's case studies. My proof is two things: years fixing revenue systems inside AWS, Salesforce, Oracle, and Amazon, and the company I run today on this exact AI-staff model, in production, every day. Client case studies land here as engagements complete. I will not invent them in the meantime.

Case study 01

A media company staffed by software

The staffing problem

The business produces multiple live shows a week, a daily morning newsletter, a steady stream of short-form video, a moderated community, and runs on a small fleet of machines that all have to stay healthy. Run traditionally, that is several full-time roles: a producer, an editor, a writer, a community manager, an ops person.

The staff

Each role became a system. A writer that drafts the morning brief from overnight data before dawn. An editor that cuts the previous day's footage into candidate clips and queues them for review. A moderator that watches the community and escalates the genuinely ambiguous cases. A scheduler that manages the calendar and the publishing queue. An ops watchdog that monitors every other system and reports exceptions instead of silence.

The human gate

Nothing reaches the audience without approval. The brief goes out after I read it. Clips publish after I pick them. The moderator can hold a message but a ban gets a human decision. The staff does the work; I do the judgment. That boundary is the reason the model is safe enough to run a real brand on.

What it replaced

Not people. Nobody was let go; the staff was never hired in the first place. What it replaced is the version of this company that would have needed them, and the version of me that would have spent every morning doing clerical work before the actual job started.

Case studies 02 and up

This space earns its content

Client engagements are new. As they complete, the ones with owners willing to be named land here with real numbers: what the bottleneck was, what got prescribed, what it cost, what it saved. If a project fails, and some percentage of everything fails, you will read about that too. I show losses.

Want your business on this page?

It starts with the free written mini assessment.

Get the assessment